Naeema Zarif is a communication strategist working closely with Governmental Institutes and International NGOs to leverage their digital transformation and communications by building digital roadmaps, developing strategies, advising on policies, conceptualizing projects, and building teams to enhance digital engagement by involving the general public in decision-making processes.

After spending eight years in the private sector, during which she led multinational teams to conceptualize and implement digital communication of international brands, Naeema Zarif took a leap into non- for-profit in 2009, thus pioneering change leadership in MENA through joining forces with Creative Commons as their Arab World Public Lead and Regional Coordinator.

She is an enthusiastic advocate for Open Education and works with the global community to leverage open licensing, content, practices and policies to facilitate access to open education and research resources.

In 2016 she established The Fifth Corp, a social enterprise, offering strategic communications consultancy, customized training programs, campaigning, and crisis communication to an array of Governmental Institutes and international NGOs to leverage their communications & engage with global audiences.

When not online, she travels the world collecting anthropological and culinary insights. Life long learner about sustainable farming and horticulture practices.